Whenever you see a different colour, does your mental state of mind change? Do you feel like you become angry when you see the colour red? Or do you feel cheerful when you see the colour yellow? Actually, colour affects our emotion, our state of mind and how we perform in our daily lives, eventually.
Colour influences your performance level
How does colour exactly affect your performance level? Well, different colours at work radiate different vibes. For example, White colour promotes trust between the employer and employees. Red hinders creative thinking and also makes one anxious. Blue relaxes people and enhances creativity. Pink colour reduces one's aggressive behaviour. Warm colours help to increase thermal comfort.
Suppose we use red in our personal room or workplace, we would be anxious 24/7 and our mind would not be at peace.
Colour affects our choices when purchasing something
There is a reason why every company which sells products has colours that represent them. For instance, Sephora's corporate colours would be black primarily. Black because Sephora wants to radiate the message that they have high-quality products and that it is of the best quality.
Another instance would be Marc Jacobs Beauty, where this brand's brand colour is black because this brand has to look luxurious in the eyes of the consumers. And this brand aims to target people who want to afford really luxurious brands like these.
Other than affecting our choices of purchase, colour also radiates a certain vibe to customers. Different colours represent different personalities. Red shows that you are active whereas yellow shows that you are cheerful.